Back to the Basics: On the Gellenial Fashion Trend Taking Over the Internet

Designs courtesy of Djerf Avenue, founded by social media influencer Matilda Djerf
Kendall Jenner
Instagram users can now buy goods directly from the app. The first is a Vancouver-based brand slowly expanding through the West Coast and the second is mega-retailer Zara.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store